• UX Writing

• Content Design & Strategy

• Design (UI) systems integration

• A/B Testing and Experimentation

• User Research Interviews

• AI Chatbot Optimization

• Training Workflows

• Knowledge Management

• People Leadership

• Adoption Enablement

• Engineering Collaboration

• Data Analysis

• Accessibility

• AI & Prompt Engineering

• Localisation and Translation

• Process Design

• Taxonomy and Information Architecture

• SEO Optimisation

Product & Design:

• Figma, FigJam, Miro, Adobe

Analytics & Data:

• Tableau, Google Analytics, ThoughtSpot, SQL, RStudio

AI & Prompt Engineering:

• Claude, Gemini, Glean, AI Studio

Engineering Collaboration:

• Jira, Asana, GitHub

A/B Testing & Experimentation:

• A/B testing, hypothesis development, experiment design, results analysis

Localisation & Translation:

• 44-language content, translation-ready content, localisation workflows

Accessibility

• Screen readers, VoiceOver, accessibility labels, ARIA / aria-describedby

Platforms:

• iOS, Android, Desktop Apps

CRM:

• Salesforce, Hostaway

CMS:

• Salesforce, Contentful

UX Writer
Booking.com | Feb 2026 – Present (NL)

• Lead UX writing and content strategy for digital experiences reaching millions of daily users across 44 languages, balancing user needs, product logic, accessibility, SEO, and localisation.

• Design scalable content patterns for global experiences, working with structured variables, taxonomy, component logic, and reusable content to keep experiences clear and accurate across data variations and markets.

• Drive content projects and experimentation from discovery through launch, partnering with product, design, engineering, research, SEO, legal, and translation teams to define requirements, resolve edge cases, and measure impact.

• Apply accessibility principles to content and component design, working with designers and engineers on screen-reader announcements, accessibility labels, dynamic states, and VoiceOver experiences.

• Develop AI-assisted content workflows using Gemini and Claude, including prompt development, multi-model evaluation, factual verification, and human review, with clear brand, legal, accessibility, and localisation guardrails.

• Plan and evaluate A/B tests for UX content, developing hypotheses, defining metrics, and using results to improve the user experience.

Senior Designer (content, UX & Product)

Navan | 2020 - 2025 (NL)

• Led UX content across 6 product lines for 10,000+ businesses (including Netflix, Unilever, Heineken), driving usability and product adoption at scale.

• Transformed chatbot into an AI-driven system handling 53% of all chats by designing LLM scripts and conversation frameworks.

• Built a help center serving 8,000+ daily users, establishing it as a primary enablement and training resource for customers, sales, success teams, and AI systems.

• Co-developed and managed a product-wide style guide, ensuring consistent voice, tone, and terminology.

Customer Success Manager

Navan | 2019 - 2020 (NL)

• Managed EMEA enterprise accounts while advocating for customers through cross-functional collaboration, developing deep user insights that shaped a user-centered approach to UX content strategy.

Success & Operations Specialist

Remote Year | 2017 - 2019 (Remote)

• Provided strategic consulting to professionals and global employers, articulating business value and aligning Remote Year participation with company goals while advising on effective remote work and distributed team strategies.

Client Services Manager

Group Management Services | 2013 - 2017 (U.S.A.)

• Managed and developed a team of account managers, overseeing hiring, training, and performance, while leading policy and content governance and supporting company growth through global onboarding and enterprise sales enablement.