A Senior Content Designer with 6+ years of experience shaping UX content strategy for global products. I specialize in turning “wait, what does this mean?” into “oh, that was easy,” across product experiences, help centers, and AI-powered systems.

I love working with companies to create intuitive, innovative experiences that users truly enjoy.

• UX Writing

• Content Design & Strategy

• Design (UI) systems integration

• User Research & Journey

• Product Management

• AI Chatbot Optimization

• Training Workflows

• Knowledge Management

• People Leadership

• Adoption Enablement

• Engineering Collaboration

• AI / LLM

• Data Analysis

Product & Design Tools:

• Figma, FigJam, Miro, Adobe

Analytics & Data:

• Tableau, Google Analytics

• ThoughtSpot, SQL, RStudio

AI & Conversation Design:

• Conversation scripting

• AI training workflows

Engineering Collaboration:

• Jira, Asana, Github

Platforms:

• iOS, Android, Desktop Apps

CRM:

• Salesforce, Hostaway

CMS:

• Salesforce, Contentful

Senior Designer (content, UX & Product)

Navan | 2020 - 2025 (NL)

• Led UX content across 6 product lines for 10,000+ businesses (including Netflix, Unilever, Heineken), driving usability and product adoption at scale.

• Transformed chatbot into an AI-driven system handling 53% of all chats by designing LLM scripts and conversation frameworks.

• Built a help center serving 8,000+ daily users, establishing it as a primary enablement and training resource for customers, sales, success teams, and AI systems.

• Co-developed and managed a product-wide style guide, ensuring consistent voice, tone, and terminology.

Customer Success Manager

Navan | 2019 - 2020 (NL)

• Managed EMEA enterprise accounts while advocating for customers through cross-functional collaboration, developing deep user insights that shaped a user-centered approach to UX content strategy.

Success & Operations Specialist

Remote Year | 2017 - 2019 (Remote)

• Provided strategic consulting to professionals and global employers, articulating business value and aligning Remote Year participation with company goals while advising on effective remote work and distributed team strategies.

Client Services Manager

Group Management Services | 2013 - 2017 (U.S.A.)

• Managed and developed a team of account managers, overseeing hiring, training, and performance, while leading policy and content governance and supporting company growth through global onboarding and enterprise sales enablement.